The Complexion Club - facial & skin service studio

Founded By Carolyn Alsalehi

The Complexion Club is a skin service studio dedicated to offering personalized, corrective skin treatments through clinical & holistic methods. With a vision to elevate their brand experience, the founder creatively collaborated with Wilona to refine their identity while honoring the loyal community they had cultivated.

We began with an in-depth analysis of their target audience, examining the commonalities among current clientele—values, interests, & general demographics. By unpacking who these individuals are & what they seek in skin services, we positioned The Complexion Club in a way that resonated while remaining distinct.

Our strategy included clever nods to the "club" concept, which we infused into the copy & visual imagery, giving the brand a playful yet sophisticated edge. This approach not only generated excitement & intrigue around the brand but also fostered a sense of anticipation among potential clients eager to experience a luxury service. While the imagery remained engaging & fun, we designed a logo that felt classic & modern, serving as a solid foundation for the brand identity.

Ultimately, this revitalized branding empowered The Complexion Club to differentiate itself as a leader in the facialist market. The enthusiastic response from the community not only validated our strategic approach but also demonstrated the power of intentional brand positioning to forge meaningful connections & enhance the client experience.