In 2020, I started Wilona after grad school, blending my creative brain with my background in performance marketing & public relations. What began as a social marketing agency quickly outgrew that label. Clients came to me for more than social. They wanted help creative directing shoots, building websites, designing brand identities, & completely reworking messaging & copy. I realized then that visuals alone weren’t enough to create lasting impact for businesses. A beautiful logo & a perfectly curated Instagram feed will only get you so far if they’re not rooted in strong brand positioning & meaningful messaging. Without clarity about who you are & what you stand for, even the best designs or most consistent posting schedule will fall flat. If you’re confused about your brand, your audience will be too. I came to understand that a brand’s success begins & ends with its ability to tell a compelling story & build a clear, distinguished identity. A thriving brand goes beyond looking good; it connects deeply with its audience, inspires action, & creates buy-in at every level. From those realizations, Wilona evolved into its own approach to brand consulting—a blend of market research, positioning, & messaging. We specialize in building effective brand messages that give founders the most valuable gift: a clear direction.
The Story
Hey, I'm Ashley
Many clients affectionately call us their personal brand marketing therapist, & it’s a title we proudly embrace. Building a brand is deeply personal—it demands clarity & introspection. While many founders rush into design as soon as inspiration strikes, we take a different route. The Brand Messaging Playbook starts with research & strategic positioning—what one client perfectly described as "getting into the brain of the brand." This phase is about uncovering your vision, understanding your audience, & carving out a distinct market position. From there, we follow a messaging-first, marketing-second philosophy. Because without a clear, memorable message, even the best marketing efforts—social posts, email campaigns, or ads—will fall flat. Marketing works when it’s rooted in messaging that truly resonates, speaks to your audience’s needs, & sparks connection. Prioritizing messaging means we define your brand’s story & voice with clarity & intention. Tailoring your marketing strategies becomes effortless because you’ll know exactly what to say, how to say it, & why it matters. Messaging lays the foundation. Marketing is simply the vehicle that drives it forward.
The Purpose
Your Brand Therapist
The name Wilona (pronounced will-oh-na) is derived from the names of two significant women in our founder's life - Ashley’s great aunt, Wilma, & grandmother, Veona. These women were two female figures that exemplified a sense of resiliency & intentionality regardless of the circumstances they both faced - learned traits that sparked the drive for Ashley to build something of her own. We stay inspired by the women who came before us (like Wilma & Veona) & continue to carry the meaning of our name in the soul of our brand.
The Name
Why We're Named Wilona
If you’re confused, so is your audience.
It’s time to get clear & gain confidence with your brand positioning & messaging. The Playbook is your step-by-step guide to building a brand that resonates, connects, & drives results. Don’t let confusion hold your brand back—start your transformation today.
( RESERVE A CLARITY CALL )
