In 2020, I started Wilona after grad school, blending my creative brain with my background in performance marketing & public relations. What began as a social marketing agency quickly outgrew that label. Clients came to me for more than social. They wanted help creative directing shoots, building websites, designing brand identities, & completely reworking messaging & copy. I also realized that visuals alone weren’t enough to create lasting impact for businesses. A beautiful logo & a perfectly curated Instagram feed will only get you so far if they’re not rooted in strong brand positioning & meaningful messaging. Without clarity about who you are & what you stand for, even the best designs or most consistent posting schedule will fall flat. From these experiences, I came to understand that a brand’s success begins & ends with its ability to tell a compelling story, build a clear, distinguished identity, & operate from a solid foundation of belief & clarity. This shift in perspective became pivotal for how I help others today. A thriving brand goes beyond looking good; it connects deeply with its audience, inspires action, & creates buy-in at every level. From those realizations, Wilona evolved into its own approach to brand consulting—a blend of strategy, positioning, & messaging. We specialize in building effective brand messages that give founders the most valuable gift: a clear, confident direction.
The Story
Hey, I'm Ashley
Many clients affectionately call us their "brand therapist," & it’s a title we proudly embrace. Building a brand is a deeply personal journey—it requires clarity, introspection, & a readiness to fully evaluate your business. That’s why our consulting is structured around three essential pillars: development, positioning, & messaging. Before jumping into strategy, we develop context around your brand & industry. This insight ensures we make tailored decisions when it comes to developing a strategy that separates you from the crowd. From there, we move into strategic positioning—what one client perfectly described as "getting into the brain of the brand." This phase focuses on uncovering your vision, deeply understanding your audience, & carving out a distinct, authentic place in the market. Finally, we follow a messaging-first, marketing-second philosophy. Without a clear, memorable message, even the most polished marketing efforts—social posts, email campaigns, or ads—will fall flat. Prioritizing messaging allows us to define your brand’s story & voice with intention, ensuring your marketing strategies resonate deeply, speak to your audience’s needs, & spark meaningful connection. Messaging is the key to conversion. Marketing is simply the vehicle that drives it forward.
The Purpose
Your Brand Therapist
The name Wilona (pronounced will-oh-na) is derived from the names of two significant women in our founder's life - Ashley’s great aunt, Wilma, & grandmother, Veona. These women were two female figures that exemplified a sense of resiliency & intentionality regardless of the circumstances they both faced - learned traits that sparked the drive for Ashley to build something of her own. We stay inspired by the women who came before us (like Wilma & Veona) & continue to carry the meaning of our name in the soul of our brand.
The Name
Why We're Named Wilona
If you’re confused, so is your audience.
It’s time to get clear & gain confidence. We specialize in building brands that resonate, connect, & drive results. Don’t let confusion hold your business back—start your transformation today.
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