Functional Fueling - a functional nutrition practice

Founded By Lauren Papanos, MS,RD,CSSD

Functional Fueling is a functional nutrition practice focused on integrative solutions for thyroid & hormone imbalances. They specialize in getting to the root cause of your symptoms through advanced diagnostic testing & providing holistic protocols towards healing.

We collaborated closely with the founder to build a brand that truly resonated with her ideal clients. Together, we explored FF's target audience deeply, identifying what visually & emotionally attracted them. This insight informed a tailored brand strategy that encompassed everything from messaging to visual design.

Beyond brand design, we guided the founder in confidently presenting her brand across social media, equipping her with the tools to speak about Functional Fueling with ease & convert interest into committed clients.

By making a science-forward, clinical brand feel warm and intriguing, we created a relatable identity that allowed clients to see themselves in her brand. Within days of the brand relaunch, inquiries from her ideal client base surged, surpassing all previous levels & validating our targeted approach. This success was a testament to the comprehensive, strategic foundation behind the new brand—delivering a message that authentically inspired action.