Like a branding agency, but better.
Est. 2020
Consider Wilona your personal brand strategy consultant. We're naturals at brand positioning, marketing messaging, & building your unique identity.
We shape the success of your business through the art of developing a distinguished brand. Our goal is to build a strong brand foundation that attracts your ideal audience, provides you with unwavering confidence, & activates more business.
By leveraging psychology, consumer behaviors, & market research in conjunction with our own creative point of view, Wilona strategically positions you to thrive in a competitive environment.
Transforming businesses into confident, memorable brands.
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For founders craving brand clarity & confidence in a crowded marketplace.
The BRAND BUILD is our signature service experience that provides you with everything you need to launch (or relaunch) a brand. Wilona turns your new idea or operating business into a refined, impressionable brand you can have the upmost confidence in. With our 'development first, design second' approach - we build brands that extend beyond the boundaries of a business, resonate with your target audience, & positively impact your bank account.
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Our Signature Service
The Brand Build Experience
Research is the foundation to everything we do at Wilona. We uncover all the information, data, & context we can to understand your specific business & industry. Wilona studies consumer patterns, competitors, & begins to step into the brain of the brand.
01 / 04
Research & Development
Now we establish your spot in the marketplace. Wilona works to identify your brand archetype, dive into your ideal customer, curate brand voice, & identify your unique value. This is where we begin to build out your brand's personality & create a compelling concept.
02 / 04
Brand Positioning
We know who you are - now it's time to craft your key marketing messages. This is a huge difference between Wilona's approach & that of a traditional branding agency. Our ability to put on our copywriter hat provides clarity & a solid, steady marketing direction.
03 / 04
Marketing Messaging
The visual brand direction is inspired by steps 1, 2, & 3. We craft the creative direction & style guide for future shoots. If desired, clients can opt to include identity design which involves developing your logo suite, selecting typography, & color palette creation.
04 / 04
Visual Identity & Design
Here's The Breakdown
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Words From Wilona
Ashley Hughes
founder & brand builder
Founder, brand whisperer, & your personal guide to marketing clarity. Ashley has a knack for turning chaos into compelling narratives. She created Wilona to help you uncover the story your business is meant to tell.
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01 / 04
"It's hard to find the words to truly describe how instrumental Ashley has been in the growth of my new business. It's refreshing to work with someone who pivots with you and goes ABOVE and BEYOND to support your success. The tools I was given by Wilona continue to up the value of my brand. It was one of the smartest investments I made to set the ground work for my approach to marketing."
founder, keen self-care
Sam Moss
02 / 04
"I have worked with many marketing agencies before and Ashley is truly top notch. Ashley has since restored in my brand a sense of confidence, authority and clarity. In just a few short days, I had more inquiries than ever before. Not only more inquiries, but a higher rate of conversions and (most importantly) every one of those clients is my ideal customer."
founder, EFFECTIVE FITNESS
Ashley Berlin
03 / 04
"I had an initial idea, but it was Ashley who provided the clarity and direction to bring it to life. Thanks to her branding genius, Philanthropic Matchmaker is the complete package. Ashley has an incredible gift for extracting your thoughts and feelings and transforming them into a cohesive brand. I love sharing her services with anyone I know who would benefit from her expertise."
founder, PHILANTHROPIC MATCHMAKER
Lindsey Parry Carzo
04 / 04
"I have worked with many marketing agencies before and Ashley is truly top notch. Ashley has since restored in my brand a sense of confidence, authority and clarity. In just a few short days, I had more inquiries than ever before. Not only more inquiries, but a higher rate of conversions and (most importantly) every one of those clients is my ideal customer."
founder, FUNCTIONAL FUELING
Lauren Papanos
How Founders Are Feeling
Long story short, we build brands that build you business.
Starting a business can be hard, building a brand with Wilona makes it much easier. Your brand will always be the most important investment you can make.
( BUILD YOUR BRAND )
